diff --git a/src/main/java/com/example/RealMatch/brand/domain/repository/BrandAvailableSponsorRepository.java b/src/main/java/com/example/RealMatch/brand/domain/repository/BrandAvailableSponsorRepository.java
index b242ea00..0ac97954 100644
--- a/src/main/java/com/example/RealMatch/brand/domain/repository/BrandAvailableSponsorRepository.java
+++ b/src/main/java/com/example/RealMatch/brand/domain/repository/BrandAvailableSponsorRepository.java
@@ -1,6 +1,7 @@
 package com.example.RealMatch.brand.domain.repository;
 
 import java.util.List;
+import java.util.Optional;
 
 import org.springframework.data.jpa.repository.JpaRepository;
 import org.springframework.data.jpa.repository.Query;
@@ -14,4 +15,6 @@ public interface BrandAvailableSponsorRepository extends JpaRepository<BrandAvai
 
     @Query("SELECT s FROM BrandAvailableSponsor s LEFT JOIN FETCH s.images WHERE s.brand.id = :brandId")
     List<BrandAvailableSponsor> findByBrandIdWithImages(@Param("brandId") Long brandId);
+
+    Optional<BrandAvailableSponsor> findByBrandIdAndId(Long brandId, Long id);
 }
diff --git a/src/main/java/com/example/RealMatch/business/application/service/CampaignProposalQueryService.java b/src/main/java/com/example/RealMatch/business/application/service/CampaignProposalQueryService.java
index 698e4ddb..4f45871c 100644
--- a/src/main/java/com/example/RealMatch/business/application/service/CampaignProposalQueryService.java
+++ b/src/main/java/com/example/RealMatch/business/application/service/CampaignProposalQueryService.java
@@ -1,8 +1,12 @@
 package com.example.RealMatch.business.application.service;
 
+import java.util.Optional;
+
 import org.springframework.stereotype.Service;
 import org.springframework.transaction.annotation.Transactional;
 
+import com.example.RealMatch.brand.domain.entity.BrandAvailableSponsor;
+import com.example.RealMatch.brand.domain.repository.BrandAvailableSponsorRepository;
 import com.example.RealMatch.business.domain.entity.CampaignProposal;
 import com.example.RealMatch.business.domain.repository.CampaignProposalRepository;
 import com.example.RealMatch.business.exception.BusinessErrorCode;
@@ -17,6 +21,7 @@
 public class CampaignProposalQueryService {
 
     private final CampaignProposalRepository campaignProposalRepository;
+    private final BrandAvailableSponsorRepository brandAvailableSponsorRepository;
 
     public CampaignProposalDetailResponse getProposalDetail(
             Long userId,
@@ -24,7 +29,14 @@ public CampaignProposalDetailResponse getProposalDetail(
     ) {
         CampaignProposal proposal = campaignProposalRepository.findByIdWithTags(proposalId)
                 .orElseThrow(() -> new CustomException(BusinessErrorCode.CAMPAIGN_PROPOSAL_NOT_FOUND));
+        
+        // TODO: 데모데이 이후에 해당 제품이 없으면 에러 던지는 방향으로 수정 필요!! + 조회 권한 로직 추가 필요(본인만 조회 가능)
+        String productName = Optional.ofNullable(proposal.getProductId())
+                .flatMap(productId -> brandAvailableSponsorRepository
+                        .findByBrandIdAndId(proposal.getBrand().getId(), productId))
+                .map(BrandAvailableSponsor::getName)
+                .orElse(null);
 
-        return CampaignProposalDetailResponse.from(proposal);
+        return CampaignProposalDetailResponse.from(proposal, productName);
     }
 }
diff --git a/src/main/java/com/example/RealMatch/business/presentation/dto/response/CampaignProposalDetailResponse.java b/src/main/java/com/example/RealMatch/business/presentation/dto/response/CampaignProposalDetailResponse.java
index 7e0e695d..4236b296 100644
--- a/src/main/java/com/example/RealMatch/business/presentation/dto/response/CampaignProposalDetailResponse.java
+++ b/src/main/java/com/example/RealMatch/business/presentation/dto/response/CampaignProposalDetailResponse.java
@@ -25,6 +25,7 @@ public class CampaignProposalDetailResponse {
 
     private Long rewardAmount;
     private Long productId;
+    private String productName;
 
     private LocalDate startDate;
     private LocalDate endDate;
@@ -36,7 +37,7 @@ public class CampaignProposalDetailResponse {
 
     private CampaignContentTagResponse contentTags;
 
-    public static CampaignProposalDetailResponse from(CampaignProposal proposal) {
+    public static CampaignProposalDetailResponse from(CampaignProposal proposal, String productName) {
         Campaign campaign = proposal.getCampaign();
 
         return CampaignProposalDetailResponse.builder()
@@ -49,6 +50,7 @@ public static CampaignProposalDetailResponse from(CampaignProposal proposal) {
                 .description(proposal.getCampaignDescription())
                 .rewardAmount(Long.valueOf(proposal.getRewardAmount()))
                 .productId(proposal.getProductId())
+                .productName(productName)
                 .startDate(proposal.getStartDate())
                 .endDate(proposal.getEndDate())
                 .status(proposal.getStatus().name())