From ccba6f656ffaaf9f4138a71c5800029f62ddd647 Mon Sep 17 00:00:00 2001 From: Rainey <23113728+raineydavid@users.noreply.github.com> Date: Tue, 17 Sep 2019 00:06:55 +0100 Subject: [PATCH 1/2] Rename summary.md to README.md --- summary.md => README.md | 0 1 file changed, 0 insertions(+), 0 deletions(-) rename summary.md => README.md (100%) diff --git a/summary.md b/README.md similarity index 100% rename from summary.md rename to README.md From 3fc2e994740f677b5bfe757d22d9c186b5ec72f7 Mon Sep 17 00:00:00 2001 From: rainede <23113728+raineydavid@users.noreply.github.com> Date: Tue, 17 Sep 2019 00:12:05 +0100 Subject: [PATCH 2/2] rename summary.html to index.html --- index.html | 1050 ++++++++++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 1050 insertions(+) create mode 100644 index.html diff --git a/index.html b/index.html new file mode 100644 index 0000000..134aaf6 --- /dev/null +++ b/index.html @@ -0,0 +1,1050 @@ + + + + + + Women on Brexit in the British Election Study + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
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Women on Brexit in the British Election Study

Dr John Lees-Miller
22 Jul 2018

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Summary: Motivation

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  • Eloise identified women aged 30-55 as an important demographic in the 'squishy middle'.
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  • We want to reach this demographic. It may help to understand their views and how they differ from those of the nation as a whole.
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  • The British Election Study surveyed ~30k people in April-June 2016, before the Brexit vote. It asked questions about peoples' views on Brexit (among other things). (There are also more recent updates with fewer Brexit-related questions.)
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Summary: Preliminary Results

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Things that mattered most in the referendum:

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  • Stronger interest in family, fairness, protection of rights
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  • Weaker interest in Sovereignty / EU bureaucracy
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In general, compared to the nation as a whole:

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  • More concerned about impact of immigration on jobs
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  • More concerned about security, crime and safety
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  • Generally more conservative
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  • Less politically engaged / interested
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(*) Subject to many caveats…

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Distribution of Respondents

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  • There are many in Scotland and Wales.
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Total Respondents by NUTS2

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Validation: Topics of Interest

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We brainstormed some topics we think women 30-55 may more be interested in. Do the data agree?

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  • Family
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  • Health
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  • Education
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  • Jobs
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  • Lifestyle, Food
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  • Security, Property
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What matters most to you when deciding how to vote in the EU referendum?

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  • The survey asked this question directly.
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  • It was free text, which BES coded into 15 categories.
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  • What were the main reasons for the nation as a whole?
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  • What reasons were more or less important for women (30-55)? + +
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    • Run t-tests to find which differences are statistically significant (p=0.05).
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For the nation as a whole

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plot of chunk unnamed-chunk-2

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For Women 30-55 (Target)

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Other Topics

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  • Could not find much data on Health, Education, Lifestyle / Food
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  • Did find some on Jobs and Security
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Jobs (and Economy)

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Security (and Crime)

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Other

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Next Steps

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