diff --git a/build/build-bifromq-starter/assembly/assembly-windows.xml b/build/build-bifromq-starter/assembly/assembly-windows.xml
deleted file mode 100644
index a406991b1..000000000
--- a/build/build-bifromq-starter/assembly/assembly-windows.xml
+++ /dev/null
@@ -1,72 +0,0 @@
-<?xml version="1.0" encoding="UTF-8"?>
-<!--
-  ~ Licensed to the Apache Software Foundation (ASF) under one
-  ~ or more contributor license agreements.  See the NOTICE file
-  ~ distributed with this work for additional information
-  ~ regarding copyright ownership.  The ASF licenses this file
-  ~ to you under the Apache License, Version 2.0 (the
-  ~ "License"); you may not use this file except in compliance
-  ~ with the License.  You may obtain a copy of the License at
-  ~
-  ~   http://www.apache.org/licenses/LICENSE-2.0
-  ~
-  ~ Unless required by applicable law or agreed to in writing,
-  ~ software distributed under the License is distributed on an
-  ~ "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
-  ~ KIND, either express or implied.  See the License for the
-  ~ specific language governing permissions and limitations
-  ~ under the License.
-  -->
-
-<assembly>
-    <id>windows-standalone</id>
-    <formats>
-        <format>zip</format>
-    </formats>
-    <files>
-        <file>
-            <source>../build-plugin-demo/target/pluginDir/demo-plugin-${project.parent.version}.jar</source>
-            <outputDirectory>plugins</outputDirectory>
-        </file>
-        <file>
-            <source>${project.basedir}/../../LICENSE-Binary</source>
-            <outputDirectory>/</outputDirectory>
-            <destName>LICENSE</destName>
-        </file>
-        <file>
-            <source>${project.basedir}/../../NOTICE-Binary</source>
-            <outputDirectory>/</outputDirectory>
-            <destName>NOTICE</destName>
-        </file>
-    </files>
-    <fileSets>
-        <fileSet>
-            <lineEnding>windows</lineEnding>
-            <fileMode>0755</fileMode>
-            <includes>
-                <include>bin/*.bat</include>
-            </includes>
-        </fileSet>
-        <fileSet>
-            <lineEnding>windows</lineEnding>
-            <includes>
-                <include>conf/log4j2.xml</include>
-                <include>conf/standalone.yml</include>
-                <include>plugins/**</include>
-            </includes>
-        </fileSet>
-        <fileSet>
-            <directory>${project.basedir}/../../</directory>
-            <includes>
-                <include>licenses/**</include>
-                <include>DISCLAIMER</include>
-            </includes>
-            <outputDirectory>/</outputDirectory>
-        </fileSet>
-    </fileSets>
-    <dependencySets>
-        <dependencySet>
-            <outputDirectory>lib</outputDirectory>
-        </dependencySet>
-    </dependencySets>
-</assembly>
diff --git a/build/build-bifromq-starter/assembly/assembly.xml b/build/build-bifromq-starter/assembly/assembly.xml
index 582587314..3765495cf 100644
--- a/build/build-bifromq-starter/assembly/assembly.xml
+++ b/build/build-bifromq-starter/assembly/assembly.xml
@@ -47,6 +47,13 @@
                 <include>bin/*.sh</include>
             </includes>
         </fileSet>
+        <fileSet>
+            <lineEnding>windows</lineEnding>
+            <fileMode>0755</fileMode>
+            <includes>
+                <include>bin/*.bat</include>
+            </includes>
+        </fileSet>
         <fileSet>
             <lineEnding>unix</lineEnding>
             <includes>
diff --git a/build/build-bifromq-starter/pom.xml b/build/build-bifromq-starter/pom.xml
index 86b8e6468..f00ccbad7 100644
--- a/build/build-bifromq-starter/pom.xml
+++ b/build/build-bifromq-starter/pom.xml
@@ -211,22 +211,6 @@
                             <outputDirectory>${build.output.dir}</outputDirectory>
                         </configuration>
                     </execution>
-                    <execution>
-                        <id>make-assembly-windows</id>
-                        <phase>package</phase>
-                        <goals>
-                            <goal>single</goal>
-                        </goals>
-                        <configuration>
-                            <descriptors>
-                                <descriptor>assembly/assembly-windows.xml</descriptor>
-                            </descriptors>
-                            <appendAssemblyId>false</appendAssemblyId>
-                            <finalName>apache-bifromq-${project.parent.version}-windows</finalName>
-                            <tarLongFileMode>posix</tarLongFileMode>
-                            <outputDirectory>${build.output.dir}</outputDirectory>
-                        </configuration>
-                    </execution>
                 </executions>
             </plugin>
         </plugins>