Formatting

Formatting

Author: calcode

_posts/2012-01-03-local-seo-for-stores.md

@@ -11,7 +11,7 @@ Local stores often struggle with low online visibility, which can be overlooked
 
 When approaching local SEO for stores, it’s crucial to think about the location first, followed by the services or products that the location offers. Loyal customers may visit your store if they have time-sensitive needs or simply prefer shopping in person. However, if information about your store is not available online, customers may struggle to find it, show up when it's closed, or even go elsewhere.
 
-##A. Onsite promotion
+## On site promotion
 Shopping last-minute is a common occurrence, especially during the Christmas season. People often search for details about local stores online in several situations:
 
 - The standard delivery window for mail order has expired
@@ -23,7 +23,7 @@ Identifying the customer journey from online to offline is essential for generat
 - Promote from the homepage
 - Provide within your standard navigation, be it a footer or sub-navigation
 
-##B. Individual store pages
+## Individual store pages
 Each store should have its own dedicated page with up-to-date information. This allows for quick updates as changes occur.
 
 - Make sure all individual store pages provide accurate, current information
@@ -32,7 +32,7 @@ If stores are independently operated or franchised with separate social profiles
 - Use easy-to-remember URLs for individual store pages
 - To take it further, promote each store's landing page from within the store itself. This can help create customer loyalty that many online retailers can’t match
 
-##C. 3rd party location platforms
+## 3rd party location platforms
 Offsite promotion is also crucial. Location-based platforms like Google+ Local, Here Places (Nokia), Bing Places, and Yelp can significantly increase traffic to your location pages.
 
 - Stay organised and maintain a list of all your locations
@@ -41,7 +41,7 @@ Offsite promotion is also crucial. Location-based platforms like Google+ Local,
 - Use link tracking to measure the impact and prove that it works
 - Maintaining accurate profiles and information on third-party websites ensures customers won’t end up at stores that have moved or no longer exist. These third-party profiles should be closely integrated with the store pages on your website
 
-##In summary;
+## In summary
 
 Get ready for Christmas by updating your store pages to accurately reflect their offerings. Promote these pages on your site to make them a viable option for customers. Finally, ensure all your third-party profiles are up-to-date. Not every suggestion in this post may apply, but implementing even a few of these ideas can lead to great results!
 

_posts/2012-04-22-increase-like-button-clicks.md

@@ -16,12 +16,12 @@ Let’s explore an example Ross shared with me: [Britain Magazine](http://www.br
 Britain Magazine boosts Facebook Like button clicks by adding the ability to share individual quotes on a page. The challenge, however, is that only one set of Open Graph mark-up can be applied to a page. This means that the entire page would need to be focused on a single quote, despite containing other valuable content.
 
 
-##How do they achieve this?
+## How do they achieve this?
 It’s quite simple! They use one Like button for the homepage and then link to unique URLs for each quote. These URLs feature their own relevant Open Graph mark-up.
 
 This method ensures that every quote has its own unique URL. The visitor is not technically sharing the quote itself, but the unique URL for that quote—something the typical user won't notice. The actual URL being shared can be seen within the iFrame.
 
-##The user journey
+## The user journey
 - A visitor lands on [http://www.britain-magazine.com](http://www.britain-magazine.com/)
 - The visitor clicks the like button next to a quote
 - The visitor shares a unique URL [http://www.britain-magazine.com/special-post/quotes/alfred-tennyson/](http://www.britain-magazine.com/special-post/quotes/alfred-tennyson/), which only provides a single quote and no other content

_posts/2013-07-24-the-digitalsshortlist.md

@@ -9,10 +9,10 @@ Our campaign, which revolved around Shetland ponies in cardigans, was a collabor
 
 The Shetland ponies were a fresh, creative idea and a perfect example of cross-team collaboration.
 
-Here’s the US TV spot from CNN
+Here’s the US TV spot from CNN:
 
-<iframe src="http://www.youtube.com/embed/PfaRtzDNePc" height="315" width="560" allowfullscreen="" frameborder="0"></iframe>
+[![IMAGE ALT TEXT](http://img.youtube.com/vi/PfaRtzDNePc/0.jpg)](http://www.youtube.com/watch?v=PfaRtzDNePc "How to get a pony into a sweater")
 
-Although we didn’t win that night, it was still a fantastic outcome for the team and the company. 
+Although we didn’t win that night, it was still a fantastic outcome for the team and the company.
 
 You can check out the original [Shetland ponies blog post](http://www.visitscotland.com/blog/scotland/shetland-ponies-in-cardigans/) over at the VisitScotland blog.

_posts/2013-08-26-turing-festival-2013.md

@@ -3,9 +3,9 @@ layout: post
 title: Turing Festival 2013 Review
 permalink: turing-festival-2013/
 ---
-I was fortunate enough to attend the [Turing Festival](http://turingfestival.com/)  in Edinburgh on the 24th and 25th of August, 2013. The festival took place over two days, towards the tail end of the [Edinburgh Festival](http://www.edinburghfestivals.co.uk/), meaning the city was still buzzing with energy. The talks were diverse and captivating, with many speakers using technology as a foundation, rather than the subject itself. This approach made the festival feel more dynamic, engaging, and thought-provoking than your typical event.
+I was fortunate enough to attend the [Turing Festival](http://turingfestival.com/) in Edinburgh on the 24th and 25th of August, 2013. The festival took place over two days, towards the tail end of the [Edinburgh Festival](http://www.edinburghfestivals.co.uk/), meaning the city was still buzzing with energy. The talks were diverse and captivating, with many speakers using technology as a foundation, rather than the subject itself. This approach made the festival feel more dynamic, engaging, and thought-provoking than your typical event.
 
-## What talks did I attend? 
+## What talks did I attend?
 
 Five Startups Go Mad in Edinburgh
 Future of Money
@@ -14,7 +14,7 @@ Digital Marketing & Growth Hacking
 Festival Keynote by Neal Stephenson
 Future of Music
 
-##Future of money highlights
+## Future of money highlights
 
 - [Sandra Alzetta](http://www.iabuk.net/people/sandra-alzetta) from Visa delivered a grounded speech focusing on mobile payments via smartphones and contactless plastic cards. She emphasized that the future of payments is both mobile and plastic, with each playing an essential role in Visa’s vision
 - [Mike Hearn](http://plan99.net/~mike/#top) from Bitcoin (and previously Google) gave a fascinating talk that was one of the highlights of the festival. His presentation was wide-ranging, discussing everything from Google’s driverless cars to the future of work. He painted a picture of a future dominated by autonomous agents in a TradeNet system, where machines run their own businesses, competing for human business. He also touched on Bitcoin but this was overshadowed by the broader, thought-provoking concepts he introduced
@@ -25,12 +25,12 @@ Future of Music
 
 > Visa Europe forecast 50% of their transactions by 2020 will be mobile #turingfest — [Calum Shepherd (@calumshepherd)](https://twitter.com/calumshepherd/statuses/370903909248028672) - August 23, 2013
 
-##Digital distribution highlights
+## Digital distribution highlights
 The standout session in digital distribution came from [DJ Powers from Valve](http://www.linkedin.com/pub/dj-powers/67/70/495). He gave insight into the Steam eco-system and their recent developments in community contribution. [Team Fortress 2](http://www.teamfortress.com/">Team Fortress 2) is one of their most recent success stories, seeing a marketplace built out around digital products and official community updates - launched for the entire player base. A success story included a hat seller (for in-game characters) who achieved 6 digit profits for his creations.
 
 > Team Fortress Community Update biggest grossing hour for them after launch. Awesome #turingfest — [Calum Shepherd (@calumshepherd)](https://twitter.com/calumshepherd/statuses/370945261469986816) - August 23, 2013
 
-##Digital marketing and growth hacking
+## Digital marketing and growth hacking
 
 - [Brian Doll from GitHub](http://emphaticsolutions.com/) kicked off this session, reinforcing the need for great marketing based on a simple philosophy:
 > "Build Something, Tell People"

_posts/2014-11-23-putting-users-at-the-heart-digital-strategy.md

@@ -28,6 +28,6 @@ The event also gave me the perfect opportunity to listen to fascinating talks fr
 These presentations offered valuable insights across a variety of fields and sparked plenty of thought-provoking discussions.
 
 
-## Want More?  
+## Want to know more?  
 
-There’s a comprehensive summary of all the talks, including mine, on the [Eden Scott blog](http://www.edenscott.com/blog/what%E2%80%99s-in-store-for-digital-in-2015). It’s well worth a read if you’re interested in digital transformation and innovation.
+There’s a comprehensive summary of all the talks, including mine, on the [Eden Scott blog](http://www.edenscott.com/blog/what%E2%80%99s-in-store-for-digital-in-2015). It’s well worth a read if you’re interested in digital transformation and innovation.

_posts/2015-06-16-we-are-moving-the-cheese-talk.md

@@ -20,7 +20,7 @@ Our mission to create a central point of access is deeply rooted in user researc
 
 - **Embrace Multigenerational Organisations**  
   Understand their benefits, explore tensions, and focus on building bridges. Diverse teams bring valuable perspectives.
-  
+
 - **Tailor Principles to Fit Your Team**  
   Agile practices and principles aren’t one-size-fits-all. Adapt them to suit your team’s needs and environment.
 
@@ -51,4 +51,4 @@ For those interested in diving deeper, here are the books I referenced during th
   A guide to using collaborative play to foster creativity and innovation.
 
 - [**Becoming the Boss: New Rules for the Next Generation of Leaders**](http://www.amazon.co.uk/gp/product/0062323318/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=0062323318&linkCode=as2&tag=calsheblo-21&linkId=6JTHI3RYNS4ZVIZR)  
-  Insights on navigating leadership roles in today’s world.
+  Insights on navigating leadership roles in today’s world.

_posts/2017-10-29-canvas-conference-review.md

@@ -10,8 +10,6 @@ However, I wasn’t quite prepared for one of the presentations—and it seems m
 
 Emotionally, it was a rollercoaster.
 
-![](/content/images/2017/10/haiyan-canvas-conference.png)
-
 [Haiyan Zhang](https://www.linkedin.com/in/haiyanzhang/), an Innovation Director at [Microsoft Research](https://www.microsoft.com/en-us/research/lab/microsoft-research-cambridge/), shared her work on leveraging technology to improve and enrich lives, particularly for individuals whose daily lives are affected by medical conditions.
 
 Haiyan discussed several projects, including a new platform for participants and the critical need to ensure solutions are financially viable in the long term.

_posts/2018-04-10-listen-understand-nudge.md

@@ -34,10 +34,10 @@ Understanding begins when you start connecting all the pieces into a coherent wh
 
 ## Nudge
 
-Once you’ve started to understand the landscape, it’s time to make small interventions where they can be valuable. 
+Once you’ve started to understand the landscape, it’s time to make small interventions where they can be valuable.
 
-Work with individuals on specific opportunities to steer things in the right direction—nudging gently but purposefully. 
+Work with individuals on specific opportunities to steer things in the right direction—nudging gently but purposefully.
 
 Collaborate with the team on broader challenges, like identifying new problems to solve or answering critical questions together.
 
-> Nudging is about progress, not perfection.
+> Nudging is about progress, not perfection.

_posts/2022-02-17-product-roadmaps.md

@@ -4,7 +4,7 @@ title: Product Roadmaps @ LandTech
 permalink: product-roadmaps
 ---
 
-I wanted to share some thoughts on how our product management team has approached one of the most divisive topics in the product community: product roadmaps.
+I wanted to share some thoughts on how our product management team has approached one of the most divisive topics in the product community - product roadmaps.
 
 
 ## What was the aim?
@@ -44,7 +44,7 @@ We assumed that changing too much at once could create confusion. When solving m
 
 We introduced several key changes to make the roadmap clearer and more actionable:
 
-- **Organized by "Now / Next / Later"** to show when work will begin.  
+- **Organised by "Now / Next / Later"** to show when work will begin.  
 - **Clearer titles** focused on the value to customers.  
 - **Alignment with objectives** for better consistency with company goals.  
 - **Consistent descriptions** across all items.  
@@ -58,7 +58,7 @@ We introduced several key changes to make the roadmap clearer and more actionabl
 [![13PrMX.md.png](https://iili.io/13PrMX.md.png)](https://freeimage.host/i/13PrMX)
 
 
-## What about a public roadmap? 
+## What about a public roadmap?
 
 For now, our product roadmap remains internal, as the detailed information isn't particularly useful for our customers.  
 
@@ -77,4 +77,4 @@ However, we’re working on an alternative public roadmap format for our communi
 
 The focus now shifts to **listening to feedback** and making further improvements. We’re also preparing to roll out the public product roadmap to our community in the near term—an exciting step forward!
 
-C
+C

_posts/2024-07-17-five-adages-product-managers.md

@@ -4,7 +4,7 @@ title: Five Adages and How to Apply Them as a Product Manager
 permalink: five-adages-product-manager
 ---
 
-I recently came across these adages while browsing the web, and they resonated with me instantly—not just because one of them is from my favorite movie of all time!  
+I recently came across these adages while browsing the web, and they resonated with me instantly—not just because one of them is from my favourite movie of all time!  
 
 - **Murphy’s Law**  
 - **Gilbert’s Law**  
@@ -22,8 +22,8 @@ Let’s explore each one and how you can apply them in your role as a Product Ma
 
 This may sound gloomy, but I’ve found it to be a helpful mindset—especially after first hearing it in *Interstellar*.
 
-#### How to Apply It
-- **Expect Challenges:** Working in software means recognizing that not everything is within your control. While you can manage certain aspects, you often depend on others (e.g., usable designs, reliable code) to ensure success.  
+#### How to apply
+- **Expect Challenges:** Working in software means recognising that not everything is within your control. While you can manage certain aspects, you often depend on others (e.g., usable designs, reliable code) to ensure success.  
 - **Plan for Edge Cases:** Invest time in planning. Consider potential issues by discussing designs and implementations with engineers, always keeping the customer perspective in mind.  
 - **Stay Positive:** When things go wrong (and they will), approach problems with energy and positivity. Engage the right people to address the issue. View setbacks as opportunities to learn rather than as failures.
 
@@ -34,7 +34,7 @@ This may sound gloomy, but I’ve found it to be a helpful mindset—especially
 
 Fun fact: Gilbert also happens to be my father-in-law’s name!
 
-#### How to Apply It
+#### How to apply
 - **Be Organized:** As a Product Manager, it’s your job to bring structure to ambiguity. Before diving into new work, take a moment to map out what’s needed to move from problem to solution.  
 - **Communicate Clearly:** Whether you’re using formal product development principles or a simple checklist, create a plan and share it with the right stakeholders. The plan can take as little as five minutes to draft, but its impact will be significant.
 
@@ -43,30 +43,30 @@ Fun fact: Gilbert also happens to be my father-in-law’s name!
 
 > “If you write the problem down clearly, then the matter is half solved.”
 
-I’m not sure where this adage originates, but it’s one of my favorites.
+I’m not sure where this adage originates, but it’s one of my favourites.
 
-#### How to Apply It
+#### How to apply
 - **Define the Problem:** Writing a clear, succinct problem statement is one of the hardest—and most crucial—tasks in product development. A well-defined problem helps prevent teams from jumping to solutions prematurely.  
 - **Validate Understanding:** Replay the problem statement to your colleagues and customers. Is it specific? Is this the exact issue you want to solve?  
 - **Iterate Confidently:** Once you’ve nailed the problem, you can start exploring solutions. Expect to discover new insights along the way—that’s part of the process.
 
 
 ### Wilson’s Law
 
-> “Wealth is not an immediate goal but a byproduct of prioritizing knowledge and intelligence.”
+> “Wealth is not an immediate goal but a byproduct of prioritising knowledge and intelligence.”
 
 This might sound counterintuitive at first, but there’s more to it than meets the eye.
 
-#### How to Apply It
+#### How to apply
 - **Focus on Growth:** Your value as a Product Manager increases with experience. Take on challenges that push you outside your comfort zone, and you’ll open doors to new opportunities.  
-- **Redefine Wealth:** Wealth isn’t just about money. Roles that emphasize the product and people can be deeply rewarding. Also, don’t forget to prioritize what truly matters—like family and personal time.
+- **Redefine Wealth:** Wealth isn’t just about money. Roles that emphasise the product and people can be deeply rewarding. Also, don’t forget to prioritise what truly matters—like family and personal time.
 
 
 ### Falkland’s Law
 
 > “Think about the things that are absolutely necessary.”
 
-This adage is a game-changer for prioritization.
+This adage is a game-changer for prioritisation.
 
-#### How to Apply It
+#### How to apply
 - **Stay Focused:** Once you’ve identified a specific problem, resist the temptation to tackle unrelated issues. Stay disciplined and solve the problem you set out to address.