diff --git a/.github/workflows/build-and-upload.yml b/.github/workflows/build-and-upload.yml
index 25b8b35..98a3ea7 100644
--- a/.github/workflows/build-and-upload.yml
+++ b/.github/workflows/build-and-upload.yml
@@ -22,7 +22,9 @@ jobs:
       - name: Authenticate gooci cli
         run: gooci login ghcr.io --username ${{ github.actor }} --password ${{ secrets.GITHUB_TOKEN }}
       - name: gooci Upload Version
-        run: gooci upload dist/ ghcr.io/${{ github.repository_owner }}/${{ github.event.repository.name }}:${{github.ref_name}}
+        run: |  # strip 'v' from tag
+          TAG=${GITHUB_REF_NAME#v}
+          gooci upload dist/ ghcr.io/${{ github.repository_owner }}/${{ github.event.repository.name }}:${TAG}
       - name: gooci Upload Latest
         if: "!github.event.release.prerelease"
         run: gooci upload dist/ ghcr.io/${{ github.repository_owner }}/${{ github.event.repository.name }}:latest