Update Firefox Browser wordmark

[craigcook]

In the early days of Protocol, Mozilla was developing Firefox as a parent brand for a whole family of products and differentiating Firefox-the-browser from other-things-Firefox by referring to it consistently as "Firefox Browser." Current brand strategy is more often using "Firefox" alone to refer specifically to the browser and moving away from the separate family brand.

We should update the Firefox Browser wordmark in Protocol to read just "Firefox" with the Firefox browser logo. OR, if "Firefox Browser" will still be used occasionally, add a new non-browser wordmark as a variant.

We also need to determine the fate of the family brand.

[stephaniehobson]

Similar updates will be needed for Beta, Developer, and Nightly.

[stephaniehobson]

I was not able to track down assets for this. We can try again in a few months.

[janbrasna]

Questions is… should this wait until the product actually changes that in the first place?

Or is it a chicken & egg problem, and one side just has to make the move first? ;D

(Is it generally tracked anywhere, esp. the in-product branding, if there's an appetite for change? I think that for bedrock there's a few places that use local versions of the logo without the "Browser" bit, esp. landing pages and WNP/moments, there's even the firefox-by-mozilla-wordmark.svg being used;D)

I did check https://acorn.firefox.com/ and https://mozilla.design/firefox/ but found no official guideline for this.

[stephaniehobson]

New guidance on Firefox brand stuff will be coming in the fall so until then we're just making assumptions based on the things the brand team is asking us to put on the website. They have a full set of assets for the logo without "browser" in it and we never get asked to put the family brand on anything anymore so my inference is that is the direction we're going. It might be fall before we can address this though.

[janbrasna]

Actually the new tab / homepage has just the short logo for some time already:

so hopefully there's some guidance for consistency soon. 🙏