See fluxbox menu documentation for details on creating a custom menu
Use the fluxbox menu /etc/X11/fluxbox/fluxbox-menu as a template and then copy to ~/.fluxbox and update the init file so that it points to your file e.g.
session.menuFile: ~/.fluxbox/fluxbox-menu-soapui
In ~/.fluxbox/init change the following line to set the style:
session.styleFile: /usr/share/fluxbox/styles/BlueNight
# From the command line
sed 's/session.styleFile\t\/usr\/share\/fluxbox\/styles\/Doty/session.styleFile\t\/usr\/share\/fluxbox\/styles\/BlueNight/' init