B2B SaaS Growth Playbook

Full-lifecycle growth strategies — PMF validation, PLG/SLG, affiliate marketing, channel partnerships

English | 中文 | 日本語 | 한국어

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💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram

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Why This Playbook?

Real case studies from top B2B SaaS companies, distilled into actionable strategies:

Company	Key Insight
HeyGen	1,800 user interviews to find PMF, 20% recurring commission model
Deel	Partner program contributing $90M ARR, tiered certification system
Vercel	"The Frontend Cloud" — category creation masterclass
Supabase	"Build in a weekend, scale to millions"
AWS	Partner ecosystem best practices

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English

Version: v4.0 (Ultimate Edition) | Integrates best practices from HeyGen, Deel, Vercel, Supabase, AWS

Core Framework: Growth Flywheel

     ┌─────────────┐
     │  Product    │ ← PLG Core
     │  Experience │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Community  │ ← CLG Amplifier
     │  Operations │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Channel    │ ← Scale
     │  Ecosystem  │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Direct     │ ← SLG Monetize
     │  Sales      │
     └─────────────┘

Detailed Guides (English)

Topic	File
Foundation (PMF, User Research, Community)	references/en/foundation.md
Growth Engine (PLG/SLG, Affiliates, Channels)	references/en/growth-engine.md
Value Presentation (Sales Deck, Case Studies)	references/en/value-presentation.md
Contract Templates	references/en/contracts.md
Data-Driven Growth	references/en/metrics.md

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中文版

版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

核心框架：增长飞轮

     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘

详细指南（中文）

主题	文件
奠定基石（PMF、用户调研、社区）	references/foundation.md
构建增长引擎（PLG/SLG、联盟、渠道）	references/growth-engine.md
价值呈现（销售Deck、案例叙事）	references/value-presentation.md
合同模板体系	references/contracts.md
数据驱动增长	references/metrics.md

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Quick Navigation (All Languages)

🇺🇸 English	🇨🇳 中文	🇯🇵 日本語	🇰🇷 한국어
Foundation	奠定基石	基盤構築	기반 구축
Growth Engine	增长引擎	成長エンジン	성장 엔진
Value Presentation	价值呈现	価値提示	가치 제시
Contracts	合同模板	契約テンプレート	계약 템플릿
Metrics	数据指标	指標体系	지표 체계

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Key Case Studies

Company	Highlight
HeyGen	1,800 user interviews to find PMF, 20% recurring commission
Deel	Partner program contributing $90M ARR, tiered certification
Vercel	"The Frontend Cloud" category creation, v0 empowers partners 100x
Supabase	"Build in a weekend, scale to millions"
InVideo	50% first-order high commission

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About the Author

Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised), led B2B growth from 0 to global scale.

• 🐦 Twitter: @Gingiris_
• 💼 LinkedIn: Yipei Wei
• 💬 Telegram: @Iris_carrot
• 📧 Email: iris103195@gmail.com

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License

MIT License - Use and adapt for your own B2B growth!