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Ashley Johnston

Technical Writer and Workflow Designer | Business Analytics Graduate

Based in Knoxville, Tennessee
Haslam College of Business Alumni – Business Analytics, University of Tennessee
Founder of Knoxville Movement Collective (https://knoxvillemovement.com)

I specialize in turning unclear or inconsistent processes into clean, documented systems that help teams work more efficiently. I enjoy solving operational problems, writing clear guides, and designing workflows that reduce friction for users and organizations.


Technical Portfolio Overview

This portfolio brings together my work across technical writing, systems documentation, workflow design, SQL, R, Python, Tableau, and operational problem solving.

Inside this repository, you will find:

  • Case studies demonstrating structured problem solving and clear documentation
  • Real operational workflows designed for Knoxville Movement Collective
  • Guides and procedural documentation focused on clarity and usability
  • Analytics, machine learning, SQL, R, and Tableau projects
  • About documents explaining my technical philosophy and system design approach

Case Studies

Technical Case Studies (Example Scenarios)

These are fictionalized technical investigations created to demonstrate my analytical and documentation approach.

Operational Case Studies (Real KMC Systems)

These represent real systems I designed and maintained as the founder of Knoxville Movement Collective.


Guides

User-centered documentation designed to help people complete tasks, troubleshoot issues, or understand new systems.


Analytics and Technical Projects

This portfolio also includes work across SQL, R, Python, and Tableau:

  • SQL projects analyzing customer behavior, revenue, and supply chain performance
  • Machine learning and statistical models in Python
  • R projects including clustering, classification, and Shiny applications
  • Tableau dashboards analyzing alumni engagement, donation behavior, and Tennessee health indicators

Each project folder includes a clear README, data workflows, and code or queries used in the analysis.


About My Work

These documents describe how I think about technical writing, problem solving, and system design.


Why I Built This Portfolio

I am drawn to roles where I can:

  • organize complex processes
  • create clarity in documentation
  • solve operational problems
  • build workflows and systems that support teams
  • communicate clearly with both technical and non-technical users

My background across Apple, UTK, and Knoxville Movement Collective reflects a combination of customer support, systems design, process creation, and technical communication. This portfolio is designed to show those skills through real work and structured examples.

Thank you for taking the time to explore my work.
If you would like to connect, you can reach me at ashley@knoxvillemovement.com.

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Portfolio showcasing technical writing, systems documentation, case studies, and workflow design.

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