Lyst Project – Power BI Keyword Dashboard

Interactive Power BI / Excel analysis of Google Ads search-engine data for
The Lyst, a ฿50 million home-office development project in Bangkok.
The dashboard highlights high-cost keywords, compares CPC and conversion rates,
and provides insights to optimize marketing spend.

Project Highlights

• Tools: Power BI, Excel
• Data: Google Ads keyword performance (clicks, CTR, CPC, conversions)
• Goal: Identify profitable and over-priced keywords to improve ad budget allocation
• Outcome: Actionable recommendations for more efficient marketing strategy

How to View

1. Download the file TheCivilizeSearchEngine.pbix.
2. Open it with Power BI Desktop (free).
3. Explore the interactive visuals and filters.

Dashboard Preview