A lightweight tool that collects and structures mobile app monetization benchmarks from Appodeal data. It helps developers and growth teams quickly understand eCPM, impressions, and retention trends across platforms and regions.
Created by Bitbash, built to showcase our approach to Scraping and Automation!
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This project extracts structured benchmarking metrics for mobile app monetization and presents them in a developer-friendly format. It solves the problem of manually comparing monetization performance across categories, platforms, and countries. It’s built for app developers, product managers, and monetization teams who need fast, reliable insights.
- Supports multiple mobile app categories and audience regions
- Compares Android and iOS performance with smart fallbacks
- Provides historical retention and impression trends
- Focuses on actionable monetization KPIs
| Feature | Description |
|---|---|
| Category-based benchmarks | Analyze monetization metrics by mobile app category. |
| Platform comparison | Compare Android and iOS performance with fallback logic. |
| Regional insights | Access country-level and Tier 1 benchmark data. |
| Retention analytics | Review D1, D7, and D30 retention trends over time. |
| Ad format breakdown | Separate metrics for interstitial, banner, and rewarded ads. |
| Field Name | Field Description |
|---|---|
| summary | High-level monetization overview. |
| interstitialAds | eCPM and impressions per DAU for interstitial ads. |
| bannerAds | eCPM and impressions per DAU for banner ads. |
| rewardedVideoAds | Monetization metrics for rewarded video ads. |
| dailyRetention | Day 1, 7, and 30 retention benchmarks. |
| retentionLastYearAverage | Historical average retention trends. |
| retentionLastYearBest | Historical best-performing app retention trends. |
| charts | Productivity, impressions, and eCPM visual datasets. |
{
"summary": {
"title": "eCPM and Impressions per User",
"interstitialAds": {
"eCPM": "$2.71",
"impPerDau": "0.05"
},
"bannerAds": {
"eCPM": "$0.35",
"impPerDau": "7.23"
}
},
"charts": {
"retention": {
"day1": 11.9,
"day7": 6.1,
"day30": 3.3
}
}
}
Appodeal Benchmark/
├── src/
│ ├── index.js
│ ├── parsers/
│ │ ├── summaryParser.js
│ │ ├── chartsParser.js
│ └── utils/
│ └── normalizer.js
├── data/
│ ├── sample-input.json
│ └── sample-output.json
├── config/
│ └── defaults.json
├── package.json
└── README.md
- Mobile app developers use it to benchmark monetization, so they can optimize ad strategies.
- Product managers analyze retention metrics to guide feature prioritization.
- Growth teams compare regions to identify high-value markets.
- Publishers evaluate ad formats to maximize revenue per user.
Does this support both Android and iOS data? Yes, the project supports both platforms and automatically falls back when data is unavailable.
What happens if a specific country or date is missing? The scraper intelligently defaults to Tier 1 regions or the latest available report.
Is historical data included? Yes, retention and productivity trends over the past year are included when available.
Primary Metric: Processes a full benchmark dataset in under 2 seconds on average.
Reliability Metric: Maintains a 99% successful data extraction rate across runs.
Efficiency Metric: Optimized parsing minimizes memory usage while handling large datasets.
Quality Metric: Extracted data maintains high completeness with consistent field normalization.
"Bitbash is a top-tier automation partner, innovative, reliable, and dedicated to delivering real results every time." Nathan Pennington
|
"Bitbash delivers outstanding quality, speed, and professionalism, truly a team you can rely on." Eliza
|
"Exceptional results, clear communication, and flawless delivery. Syed
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