🎓 Recently graduated and stepping into the next chapter of my career, I bridge biotech, data analytics, and social impact through storytelling, strategy, and smart design.

I use data not just to analyze the past, but to spark insights that drive real-world change — from optimizing sales performance to advancing rare earth sustainability and community-driven innovation.

• Mastering SQL & MongoDB for powerful data querying
• Building analytics workflows with Python
• Designing dashboards in Tableau + Power BI for storytelling
• Experimenting with Figma for rapid app prototyping
• Exploring A/B Testing & Statistical Analysis for evidence-based decision-making
• Learning Business Process Analysis (AI automation, ESG integration, digital transformation)

• Biotech data analysis projects where science meets strategy
• Community-driven tech initiatives that put people first
• Fellowship & innovation pilots backed by research and impact

✨ Outside of data, I love blending creativity with problem-solving — whether that’s through writing, prototyping new ideas, or exploring how culture and technology shape each other.

📫 How to reach me:
📧 madeleinebenna4@gmail.com
🌐 LinkedIn

💬 Pronouns: she/her
⚡ Fun fact: I once transformed a classroom simulation into a full strategy pitch—complete with dashboards, policy analysis, and market modeling—in under 24 hours.

• 🍛 Shiva Dhaba Loyalty Analysis | SPSS, Segmentation, Retention Strategy
  Designed customer segmentation models to identify loyalty drivers and deliver actionable retention strategies.

  • Tools: SPSS, Regression Models
  • Focus: Customer segmentation, loyalty strategy, marketing insights

• 🍿 Netflix Data Analysis | Python, Pandas, Data Exploration
  Explored Netflix’s global catalog to uncover patterns in content type, release year, ratings, and countries.

  • Tools: Python, Pandas, Google Colab
  • Focus: Data cleaning, exploratory analysis, content trends, insights storytelling

• 🪡 Agaati Artisan Analysis | SQL, Regression, Tableau
  Delivered data-driven insights on artisan-made sustainable products to guide Agaati’s business strategy.

  • Tools: SQL, Regression Analysis, Tableau Visualizations
  • Focus: Sustainability analytics, product strategy, marketing recommendations

• 📊 Sales Optimization Dashboard | Tableau, Sales Analytics, Forecasting
  Built interactive dashboards analyzing sales trends, discounts, and seasonality to inform pricing and marketing.

  • Tools: Tableau, Excel
  • Focus: Sales performance, profitability, data storytelling

• 🧪 Alkali Labs REE Strategy | Market Sizing, Biotech, Go-to-Market
  Created a data-backed strategy to scale low-carbon REE extraction from acid mine drainage.

  • Tools: Market Analysis, Microbial Tech Assessment, Excel Models
  • Focus: Biotech strategy, sustainable extraction, market entry

• ⚡ Whaleport Renewable Strategy | Sustainability Strategy, Policy Analysis
  Developed a three-pronged strategy combining data, policy, and design to balance clean energy and livelihoods.

  • Tools: Market Models, Stakeholder Analysis
  • Focus: Renewable energy, policy frameworks, community impact

• 🌊 Tide Together – Whaleport App | App Design, AI, GIS
  Built a mobile app concept to support Whaleport’s just energy transition while preserving marine culture.

  • Tools: AI, GIS, Figma (concept design)
  • Focus: SDG-aligned renewable development, civic engagement

• 💄 Rougir Cosmetics Production Optimization | Excel Solver, Linear Programming
  Optimized production under labor and material constraints, reducing costs while safeguarding proprietary lines.

  • Tools: Excel Solver, Linear Programming Models
  • Focus: Operations optimization, cost minimization, resource allocation

• 🍪 Pillsbury Cookie Challenge | Consumer Insights, Perceptual Mapping
  Revealed how Canadian families perceive convenience vs. authenticity in baking; delivered brand growth strategies.

  • Tools: Excel, Perceptual Maps, Consumer Research
  • Focus: Market insights, brand strategy, consumer behavior

• 🤝 Lions x TEP Sponsorship Strategy | CSR, Strategic Storytelling, Budgeting
  Proposed long-term funding partnerships through strategic storytelling and data-backed CSR budgeting.
  • Tools: Financial Modeling, CSR Frameworks
  • Focus: Nonprofit strategy, partnerships, sustainability